Posted by: reishand37 | 12/03/2009

My Resume




Obtain position that fully utilizes my years of sales experience.

● Apply my teamwork and leadership skills to further employer prosperity as well as my own ambitions.

● Contribute my highly motivated, positive attitude to my work environment.

Work Experience

Armanetti Wine Shoppe and Beverage Mart

Associate Manager – Chicago, IL                                                  

Aug 2009 – Present

– Advise and consult customers at the point of sale to fit their needs with the appropriate products.

– Ensure quality of incoming inventory as well as existing stock.

– Carry out transactions and handle moneys.                                                            

Market Account Executive – Chicago, IL

July 2008 – Nov 2008

– Sold hiring solutions to businesses in western markets such as Los Angeles, Dallas, Phoenix.

– Acted as consultant to businesses such as State Farm in regard to recruiting and branding. 

– Researched companies and job market to generate leads.

Union Beverage Company

Sales Representative – Chicago, IL                                         

Nov 2005- June 2008

– Managed and maintained a sales territory consisting of 33 food and drug chain accounts.

– Established mutually beneficial relationships with clients.

– Worked with suppliers such as Brown-Forman, McCormick, LuxCo, United States Beverage.

– Routinely achieved sales goals and objectives as set forth by management as well as by myself.

– Awarded on numerous occasions for top weekend sales volume.

Lorden Distributing Co.                                                        

Associate Account Service Representative – Rockford, IL                        

June 1999 – Aug 2005

– Maintained over 100 separate accounts in Northern Illinois.

– Built relationships with customers to establish communication between buyer and company.

– Worked with suppliers from Miller, Coors, Heineken, Diageo, Mike’s Hard Lemonade.

– Coordinated public company functions including On the Waterfront Festival.


University of Illinois-Chicago

Chicago, IL

Communications major, 2009

University of Iowa

Iowa City, IA

Communications major, 1999-2003

Technology Skills

Microsoft Word              

– Microsoft Outlook         

– Microsoft Excel               

– Power Point                       

– Pocket Advantage  

– Salesforce

Posted by: reishand37 | 11/23/2009

TUES 11/24/09 Questions CH10

The authors say that is important to convince executives to enetually relinquish some control over their brands to better engage the groundswell. What would be the best strategy for going about this – especially when considering that companies spend millions of dollars to develop brands?

Posted by: reishand37 | 11/16/2009

THURS 11/12/09 Reflection Paper

Social media have forever altered that way relationships are created and maintained. Facebook, Twitter, YouTube, and the like have all made it possible to post all the excruciating minutia of one’s daily life for the entire world to see. Family, friends, acquaintances, exes, companies, and politicians can all be have an in-depth knowledge of the “you” that the aggregate details of your online life sum up. Social media have made the world smaller in ways that few could have predicted. In addition, the prevailing attitudes of the times have made the rapid wholesale adoption of these very public technologies possible. But as the world gets smaller, it becomes at least theoretically possible for one entity – or even one person – to seem even bigger by comparison.

In his September 5th, 2008 New York Times piece “Brave New World of Digital Intimacy” (, Clive Thompson describes how Facebook has helped to create what he calls an “ambient awareness” online. Before the introduction of New Feed on September 5th, 2006, Facebook users had to manually seek out all of their various friends’ status updates, affording one a buffer zone of necessary search and, consequently, a level of privacy. News Feed, however, provided all of one’s friends’ status updates on one readily consumable page. After the initial backlash over this loss of privacy, CEO Mark Zuckerberg instituted privacy features that allowed users to opt out of News Feed, but left the application in tact. News Feed’s constant flow of information makes constant online contact possible, which allows users to pick up on patterns in their friends’ responses and behavior. Thus, this ambient awareness paints a particular picture of that person -or thousands of people, for that matter.
It is now incredibly easy to skim through the details that friends provide to stay abreast of major developments and – for the most part – gossip. Modern traditional media and the new media platforms have made celebrity more desirable than ever. Social media have allowed users to have a taste of celebrity by allowing them to narcissistically share details about themselves and by amassing a quantifiable number of friends. “Many users in their 20’s have lived their entire adult lives with this ambient awareness”, according to Thompson, and feel that it is a necessity to maintain their images online, just as a celebrity and publicist must hone and craft a persona using old media like TV, film, and print. Facebook and Twitter users have a certain level of paranoia that others will define who they are online if their personas are not taken under direct control. Everyone is essentially doing celebrity-style damage control. In this virtual public commons, as Thompson calls it, the world has shrunk back to the size of a village where everyone is privy to all others’ private business. All information posted in the effort of being noticed is fair game for gossip.

In that same vein, there is no bigger celebrity in the social media world right now than Barack Obama. Jennifer Senior’s August 2nd New York Magazine article entitled “The Message Is The Message” ( profiles the Obama administration’s strategy for media use. While Obama’s frequent television appearances, Facebook and Twitter accounts, and YouTube events are considered overexposure by some, his administration would beg to differ. His handlers use what Senior refers to as “media blitzkriegs” to break through the increasing clutter of new and traditional media. His administration has been savvy enough to tend to the Obama brand, as Chief of Staff Rahm Emmanuel puts it. The goal is the ubiquity of that brand via old and new media saturation. Obama and his staff ingeniously keep many different agendas in the media limelight knowing fully well that the sooner the next topic is addressed, the less time there is for debate about the previous topic.

It would appear that no one understands the current generation’s infatuation with celebrity better than Obama and his staff. As a junior senator relatively new on the national political scene, Obama lacked an extensive track record on most issues. His real political capital comes from his charisma. His campaign was able to emulate the exposure-seeking techniques utilized by movie stars and other types of celebrities, i.e. gaining extensive followings on social media platforms like Facebook and Twitter. His opponent in the 2008 presidential election lacked the proper understanding of the viral effects of Facebook, thanks especially to the previously mentioned News Feed. He is able to protect his political capital while still in office by using YouTube to bypass traditional media to gain coverage for carefully orchestrated press conferences addressing national healthcare reform – where questions can be controlled – packaged as town hall meetings. Traditional media would be reluctant to cover these events since they would lack authenticity. With YouTube, however, there is no gatekeeper to determine which story gains traction, making these online events tactically brilliant moves by his administration.

While social media are certainly here to stay, the dominance of Facebook could be in some jeopardy. Facebook has taken on some characteristics during the past year that may seem extremely healthy on the surface but could lead to disaster in the future. Two articles from shed light upon the new interface introduced by Facebook back in March of 2009. Curtis Hougland’s March 4th piece entitled “New Facebook Pages: A Guide To Social Media Maketers” ( lays out some of the new advantages that Facebook’s new wall and tabs interface has over the old box design, among them a greater opportunities for content to go viral, more modes of communication, and more dynamic interaction with users. Adam Ostrow wrote on March 19th in his piece “You Might Not LikeThe New Facebook, But Brands Should” ( about’s experiment with the new interface. In just one week with the new design, saw a 75% increase in visitors as a result of being referred by their Facebook page. Ostrow claims that Facebook’s effective and relatively inexpensive homepage feeds for driving traffic to a corporate website is what “moves them from a successful social network to a highly profitable business”. Surely an interface that is meant to make it easier for brands to drive users more readily to their own sites will attract more business and thus more advertising on Facebook.

Meanwhile, Web Pro News’s Chris Crum wrote on March 26th, 2009 in “Facebook Attracting More Of The Older Crowd” ( that the number of people over the age of 35 on Facebook had doubled in the previous 2 month. Though Facebook is still dominated by the 13-17, 18-25, and 26-34 demographics, the fastest growing segments are those between the ages of 45-54 and 55-65.
The new corporate appeal of FaceBook combined with the rapid growth of hose over 35 could end up spelling doom for the platform. Kids tend to be resistant to overt commercialization online, as it diminishes the “cool” factor. With older folks joining in large quantities, kids could also feel that their virtual commons has been infiltrated by the harshest authorities imaginable – their parents. Facebook’s potential shift from a youth market could be the one backlash that Zuckerberg probably could not withstand.

Posted by: reishand37 | 11/03/2009

TUES 11/2/09 QUESTIONS Chap. 7
Lego chooses to energize its online community by offering a limited number of Ambassadorships – 25 or so – to increase competition in promoting the brand. Can this limited number have a negative effect by discouraging people who never attain the exclusive Ambassador position? Chap. 8
Even with strong online communities a la “Jericho”, aren’t cult shows destined to have short lives on TV since they appeal to such a targeted niche (read: “longtail”) audience? Isn’t that preceisely what old media DON’T want?

Posted by: reishand37 | 10/13/2009

TUES 10/13/09 Questions

Groundswell by Charlene Yi, Chap. 5
Since brands are open systems where the people – namely consumers – decide exactly what your brand means. Assuming that the brand is not negative but not exactly what you had intended, can it be a more sound decision to tailor your brand to the meaning consumers have given to it than to try to change it?

Chap. 9
When consulting your consumers as to how your products and services can be improved, how can you be sure that the opinions you get represent your customers as a whole? Couldn’t your improvements potentially alienate the bulk of your consumer base?

Posted by: reishand37 | 10/05/2009

TUES 10/6/09 Questions

“Ontology Is Overrated: Categories, Links and Tags” by Clay Shirky
It is according to “market logic” that people tag items to be indexed and found in Web2.0. Does this mean that people and companies tag their own items many times – conceivably and infinite amount of times – so that their work will be found by the broad, general public?

“Folksonomies: Power To The People” by Emanuele Quintarelli
Since folksonomies emerge through bottom bottom-up consensus, this means that the extremely specific interests of the long-tail are disseminating tags and classifications to the masses. Will our language be changed rapidly as items and concepts that have had no previous names nor classifications permeate into the public consciousness?

“Hollywood Asks YouTube: Friend or Foe” by Laura M. Holson
Mash-ups of copyrighted content are now too easy to create and disseminate due new technologies and the pervasiveness of Web2.0. Will big media companies take the strategy of striking deals with the most successful creators of these clips to share any advertising profits that might be generated on YouTube and similar sites?

Posted by: reishand37 | 09/28/2009

TUES 9/29/09 Questions

The New Rules of Marketing & P.R., Chap. 8
Scott claims that timing is probably the most critical factor in a piece of web material going viral. By “timing”, does he mean always making potentially viral items available during a slow news cycle, such as the days surrounding a holiday?

Chap. 9
Do company websites tend to fail because their content is generated by employees who have a passion for what they write about but do not know how to write?

“The New Wisdom of the Web” by Steven Levy & Brad Stone
With the success of Web2.0 no-talents like Tila Tequila and Dane Cook, is it now more possible than ever to have a successful business due to promotion thorough viral-readiness rather than offering a superior product or expertise?

“What Happened When SkyNews Took Images From Twitter” by Paul Bradshaw
Was anyone paid when Twitter supposedly “broke” the story about the airliner that landed in the Hudson River this past January?

Posted by: reishand37 | 09/21/2009

TUES 9/22/09 Questions

The New Rules of Marketing & P.R., Chap. 5
The author claims that the traditional press release, as PR practitioners once knew it, is dead. Should these new news releases now be written in several different “dialects”? For example, should one release be written to attract the traditional press and another one extremely heavy on tech jargon for the target consumer?

Chap. 14
Since there are now social media news release templates, how long will it be before people and organizations are again “yelling” to distinguish themselves amongst the seemingly endless amount of news releases aimed at a specific demographic?

Chap. 15
There seems to be a mixed message in this chapter as it says to avoid industry-specific jargon in the media room and then, later, to post detailed product specifications. What gives, man?

Posted by: reishand37 | 09/17/2009

THURS 9/17/09 Questions

Groundswell Chap. 4
Supporting is one of the objectives a company can have for when reaching out to the Groundswell. However, trusting other users to support your customers can be a risky venture. Bad advice can be distributed to people on these user help applications. How do companies protect their reputations if and when incidents like this occur?

Chap. 6
One of the reasons that the authors say blogs succeed or fail is by the writers “showing ownership” over the blog, meaning that the blog has an authentic feel to it. Since there is very little writing on filter blogs like Daily Kos or Drudge Report, how is it that they are able to establish their authenticity?

The New Rules of Marketing & PR, Chap. 4
The author says “it is important to understand blogging etiquette to pull it off (connecting with a community) without sounding like a corporate shill”. What does he mean by blogging etiquette?

Chap. 16
The president of Shore Communications mentions that reporters get quotes from him via his blog, often without people ever speaking to him personally. Doesn’t it seem tempting for reporters to take the words on people’s blogs and use them out of context, especially those people with whom they’ve never even spoken?

Chap. 17
At the very end of the chapter, Linas Simonis (the consultant from Lithuania) mentioned that he was getting so many leads from his blog that his company no longer needed to cold call. As blogging spreads at an exponential rate, is it possible that telephony and direct mailing will more or less become extinct as marketing tools?

Posted by: reishand37 | 09/14/2009

TUES 9/15/09 Questions

“A Short History of Blogging” by Duncan Riley
In describing the concept of the blog, Riley says that “many point to blogs as websites or webpages that provide links and comment to other pages”. Nobody has commented on my blog, as of today anyway. Since I don’t yet have that interactional aspect to my blog, is it actually a blog? (Also, if a tree falls in the woods and no one is around to hear it, does it make a sound?)

“Weblogs: A History and Perspective” by Rebecca Blood
Blood mentions that people like to go to blogs as opposed to corporate-run news sites to reaffirm their own beliefs. But since reporters are now getting their news scoops from blogs and bloggers themselves are becoming famous because they appear on cable news (i.e. Matt Drudge, Perez Hilton), are the corporations essentially still in control of the news?

“What We’re Doing When We Blog” by Meg Hourihan
The addictive time-stamped reverse chronological orientation of blog posts enable users to “share experiences”, according to Hourihan. Will Twitter, with its similar format, eventually overtake traditional SMS text messaging completely?

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